Got killer products and poured your heart and soul into crafting a stunning website, but conversion rates are still stagnant?
If people are clicking around but not buying, signing up, or booking, your site isn’t doing its real job. That is, converting visitors into action-takers.
How do you fix that? Conversion rate optimization is the answer. Here, we’ll share a few strategies that will help crank up those conversion rates and grow your business.
#1 Sell to the Inner Caveman
Humans love to believe they are rational beings. That is, they carefully weigh the pros and cons before making a purchase. But newsflash: they don’t.
The truth? Humans buy based on emotion and then scramble to find logic to back it up. TheSalesAdvice agrees with this.
Instead of listing 15 technical specs of your product, hit them where it matters: their deepest desires and fears.
Selling a mattress? Don’t just say “high-quality memory foam.” Say, “Wake up pain-free and ready to crush your day.” Offering a coaching service? Don’t say “step-by-step guidance.” Say, “Finally, break free from the rut holding you back.”
Trigger excitement, urgency, or curiosity. Marketing Examined advises using phrases like “Act Now,” “Can’t Miss,” “Exclusive Offer,” “Prices Slashed,” and “Limited Time.”
#2 Fix Your Site’s Load Time
Did you know that a slow website can cost you sales? Yes, according to Search Engine Land, user experience is directly tied to website speed.
If your site takes around five seconds to load, around 90% of visitors will leave without interacting.
Fixing a website’s speed isn’t rocket science. You can notice a dramatic uptick in your site’s download speed if you reduce the sizes of image and video files.
Cache up. Business.com explains it as the process of storing your data on the device of your users, so information can load faster. Oh, and don’t forget to optimize your site for mobile devices. More and more people now surf the internet from mobile phones.
Does all that sound like too much of a task? Relaunch your site with an AI-powered website builder. It will create a quick-loading, professional, and easy-to-use website within minutes.
While AI will build your website, you will still enjoy increased control. According to Hocoos, you can add images, text, contact forms, videos, social media integrations, and much more. That is not all. You can also set up navigation menus and create multiple pages.
#3 Use Price Anchoring to Make Your Product Feel Like a Steal
Ever notice how some brands list a super-expensive product next to a slightly less expensive one? That’s price anchoring. It makes the second option feel like an absolute bargain.
SBI Growth notes that price anchoring is a practice of setting a price point that consumers can use as a guide when making decisions.
Humans don’t judge prices in a vacuum; they compare them. So, if you want your product to feel like a steal, you need a higher-priced option next to it.
Retailers do it all the time—so should you. Place the main product near a high-priced product on your website. Suddenly, the former will appear a fantastic deal in comparison. This will affect buyers’ subconscious fear of missing out on a smart deal.
Selling a $99 course? Offer a $299 premium version right beside it. The $99 option will now feel like a great deal. Have a $50 subscription? Show a $150 VIP plan above it. Straight away, $50 will look cheap.
#4 Ease the Fear of Commitment
A lot of visitors love your product but hate making decisions. They are close to buying, but doubt creeps in.
The problem? Fear of commitment. Nobody wants buyer’s remorse. A new study by Thriving Wallet has found that 1 in 4 Americans make purchases they later regret.
Your job is to make the decision feel safe. And how can you do that? Offer a try-before-you-buy option. This would work wonders for software, fashion, and even mattresses.
Trader Joe’s is a case in point. Some of its stores have a try-before-you-buy policy. Shoppers can return items that they didn’t like even without a receipt.
Give a generous money-back guarantee. If you’re confident in your product, this reduces hesitation like crazy. Costco is an excellent example. Buyers can get a refund on most items purchased from their stores, including electronics.
And if you offer services, let users pause, downgrade, or cancel subscriptions easily. The less risky you make the commitment, the more people will take the plunge.
Conversion optimization isn’t just about changing buttons or headlines but understanding how people think, feel, and act online.
If you can tap into their emotions, fears, and desires, you’ll turn more visitors into happy, paying customers. Now, go test these out and watch your conversions soar.